In March 2011, the brand's clothing was featured in an interactive fashion art film by Imagine Fashion called "Decadent Control", starring Roberto Cavalli, Kirsty Hume, Eva Herzigová and Brad Kroenig. Sonia Rykiel also collaborated with the company, by designing a ladies knitwear and lingerie range that was released in selected company stores on 5 December 2009.įor fall 2010, the company collaborated with French fashion house Lanvin. The collection also included clothing designed by Choo, many garments made of suede and leather, and was available in 200 stores worldwide, including London's Oxford Circus store. On 14 November 2009, the company released a limited-edition diffusion collection by Jimmy Choo featuring shoes and handbags, ranging from £30 to £170 including a range of men's shoes. It featured swimwear for men and women and was available in every company store worldwide. The second collection saw Williamson branch into menswear for the first time, only in select stores. In the spring of 2008 the Finnish company Marimekko was selected as guest designer and was followed by Japanese Comme des Garçons in the fall.įor spring and summer 2009, the British designer Matthew Williamson created two exclusive ranges for the company – the first being a collection of women's clothes released in select stores. Also in 2007, another design with Kylie Minogue was launched in Shanghai, China. In November 2007, the company launched a collection by Italian designer Roberto Cavalli. In June 2007 the company worked with game developers Maxis to create a stuff pack for the latter's The Sims 2 computer game, H&M Fashion Stuff. In March 2007, it launched another collaboration designed by the pop star Madonna. In November 2006, the company launched a collection by Stella McCartney and, also in November 2006, by avant-garde Dutch designers Viktor & Rolf. The press reported large crowds and that the initial inventories in the larger cities were sold out within an hour, although the clothes were still available in less fashion-sensitive areas until the company redistributed them to meet with demand. In November 2004, select stores offered an exclusive collection by fashion designer Karl Lagerfeld.
H&M Melbourne Marketing and collaborations In October 2020, H&M announced that they are planning to close 5% of their worldwide stores in 2021, as a result of the COVID-19 pandemic. Its 3,000th store opened in September 2013 in Chengdu, China. H&M operated 2,325 stores at the end of 2011, and 2,629 stores at the end of August 2012. Its worth was estimated at $12–16 billion.
Following expansion in Asia and the Middle East and the launch of concept stores including COS, Weekday, Monki, and Cheap Monday, in 20, branding consultancy Interbrand ranked the company as the twenty-first most-valuable global brand, making it the highest-ranked retailer in the survey. Initially distributed through the company's online catalog, there are now H&M Home stores located internationally. In 2008, the company announced in a press release that it would begin selling home furnishings. store on 31 March 2000, on Fifth Avenue in New York City marked the start of the expansion outside of Europe.
The two-letter domain was registered 1997, according to data available via Whois. H&M continued to expand in Europe and began to retail online in 1998 when bought the domain hm.com from a company called A1 in a non-published domain transaction. Shortly after, in 1976, the first store outside Scandinavia opened in London. The company was listed on the Stockholm Stock Exchange in 1974. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss in Stockholm, which led to the inclusion of a menswear collection in the product range and the name change to Hennes & Mauritz. The shop, called Hennes (Swedish for "hers"), exclusively sold women's clothing. The company was founded by Erling Persson in 1947, when he opened his first shop in Västerås, Sweden.
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